Privacy Policy

Last updated: November 28, 2025

This Privacy Policy describes how New Plains LLC (“New Plains,” “we,” “us,” or “our”) collects, uses, and protects information when you use:

• Our website at New Plains LLC (the “Site”), and
• Our products and services, including PillBuddy AI and Herm.Chat (collectively, the “Services”).

By using the Site or Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information we collect

We may collect the following types of information:

1.1 Information you provide to us

• Contact information such as your name and email address when you contact us or use a form on the Site.
• Support or inquiry details that you send via email or through our contact form.
• Account or configuration information you provide when using our apps or services (for example, settings or preferences).

1.2 Information collected automatically

When you visit the Site, we may automatically collect certain information, such as:

• IP address and approximate location.
• Browser type, device type, and operating system.
• Pages viewed, links clicked, and other usage data.

We may use cookies or similar technologies to collect some of this information to help improve the Site and Services.

1.3 Product-specific data (PillBuddy AI and Herm.Chat)

Our applications may collect additional data required for their core functionality. For example:

• PillBuddy AI: may collect medication schedules, reminder status, and limited caregiver-related information so the app can provide reminders and visibility as intended.
• Herm.Chat: may process content you supply (such as FAQs or website copy) to power AI-based chatbot responses.

Where applicable, additional product-specific privacy information may be provided in-app or on that product’s dedicated site.

2. How we use your information

We use the information we collect to:

• Provide, operate, and maintain the Site and Services.
• Respond to your inquiries and provide customer support.
• Customize and improve the user experience.
• Monitor usage and performance of the Site and Services.
• Detect, prevent, and address technical or security issues.
• Comply with legal obligations.

3. How we share your information

We do not sell your personal information. We may share information in the following situations:

• Service Providers: We may share information with trusted third-party vendors who help us operate the Site and Services (for example, hosting, analytics, or email delivery). These providers are only permitted to use your information as necessary to perform services on our behalf.
• Legal requirements: We may disclose information if required to do so by law or in response to valid legal requests, or to protect our rights, property, or safety, or that of others.
• Business transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

4. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will delete or de-identify it where reasonably possible.

5. Data security

We take reasonable technical and organizational measures designed to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Children’s privacy

The Site and Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

7. Your choices and rights

Depending on your location, you may have certain rights with respect to your personal information, including the right to access, update, or delete your information. To exercise any of these rights, contact us using the information provided below.

8. Third-party links

The Site or Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. International users

New Plains LLC is based in the United States. If you access the Site or Services from outside the United States, you understand that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Your continued use of the Site or Services after any changes are posted constitutes your acceptance of the updated policy.

11. Contact us

If you have any questions about this Privacy Policy or our privacy practices, you can contact us at:

New Plains LLC
833 County Street 2921
Tuttle, OK 73089
United States
Email: support@pillbuddy.ai